Since the default color space of the web is sRGB, it stands to reason that your visual assets should also be created in sRGB. An asset exported to an Adobe RGB color profile will not look the same in Photoshop as on the web, which runs off the sRGB color space. While a color space ensures your website or display portrays colors how you want them to, a color profile is embedded in a visual asset’s metadata to have it adhere to a given color space. You may occasionally hear color space and color profile used interchangeably, but they are technically different. Originally created by Microsoft and Hewlett-Packard in 1996, it was widely adopted for software, displays, and other website applications. The default color space of the web is sRGB - the “s” meaning standard. In other words, different color spaces will portray the same color differently. What is a Color Space?Ī color space is a collection of information and data that informs how a system or device displays color to a viewer. Utilizing color spaces and these best practices for common design tools will help you nail your website’s color management.
That means the same branded blue you see and choose to feature is what your visitors see. If your colors look different across displays, that can lead visitors to have an inconsistent experience with your brand and your website.Ĭolor management ensures that the colors featured on your website look the same to every visitor. Beyond their ability to convey mood or sentiment, they are a large part of portraying your brand visually and building awareness and affinity with those who interact with it. Learn more about an investment with New BreedĬolor management doesn’t often come to mind as an essential part of website design and development - but it is!Ĭolors are important. We'll review your acquisition, retention and expansion efforts Ready to start a partnership? Reach out to our team Want to grow with New Breed? Explore our open positions Get to know just some of our loveable experts The premier revenue performance management firmįind out how we leverage an industry-leading tech stack Tune in and learn how to add value to your business Learn the best practices for growing your company
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